GET ALL YOUR DUCKS IN A ROW!

What does database management have to do with ducks? A lot more than you might think. Ducks Unlimited, the world’s largest wetlands conservation organization, relies on a major relational database application to manage both the operational and financial aspects of its wetlands conservation projects.

This is just one of the many exciting, real-world examples of database management you’ll find in Mark Gillenson’s FUNDAMENTAL OF DATABASE MANAGEMENT SYSTEMS. Offering a highly focused and applied approach, this new text will help you master the fundamentals of database management, so you can immediately apply what you’ve learned to real business situations.

Features

This compact, practical introduction emphasizes fundamental database concepts and presents them in a clear, easy-to-understand way.
Coverage starts with basic concepts of data, and then proceeds in a step-by-step manner to present all of the major aspects of database management.
A complete chapter covers data retrieval with SQL, which is applicable to Oracle, Microsoft Access, and all other relational database management systems.
Every chapter starts with a short story, complete with a photo, of how real company use database for a real application. Throughout, the text makes heavy use of examples, including four major examples that are repeatedly used to drive home key concepts.