This e-book steps you through the preparation of your e-commerce projects, showing you what it takes to present merchandise as beautifully and convincingly, and how to run valid and successful A/B and multivariate testing of various designs.

The articles are a selection of the best from Smashing Magazine in 2009 and 2010 dealing with creating e-commerce websites. They have been carefully edited and prepared as a PDF version and versions for ePub and Mobipocket compatible e-book readers, such as the Apple iPad and Amazon Kindle. Some screenshots and links were removed in order to make the book easier to read and to print. We have put this book together to give you all the information you need for successful e-commerce websites in one fell swoop. Enjoy and good luck with your work!