Everything your business needs for a successful social media campaign

Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results.

* Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues
* Author Lena West is a recognized expert and consultant in social media marketing
* This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools
* Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success

In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.

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Find the business side — explore the variety of social media options and research where your target audience hangs out
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Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity
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Establish your presence — start a blog or podcast to build a following
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Follow and be followed — find the right people to follow on Twitter and get them to follow you
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Fan out — showcase your company with a customized Facebook business page
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Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

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Tips for finding your target market
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Important legal considerations
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Step-by-step guidance for setting up a campaign
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Lots of helpful technology tools
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Blogging and podcasting advice
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How to make Twitter pay off for your business
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Tools for analyzing your success in each medium
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When to move forward and when to pull back