The Netsize Guide is a comprehensive annual industry report, documenting the state of the global mobile content and services market. Drawing on in-depth research and exclusive interviews with industry executives and opinion-makers, it provides professionals an essential snapshot of the developments that have taken place and the trends that matter. This year we go that one step further to explore the role of mobile in society and examine how companies are beginning to harness mobile an always-on multitasking devices with GPS, a built-in payment channel and the ability to collect and transmit real-time data about what we browse and consume to create hyperlinks between the real and virtual worlds and enable us to live, work and play in a state of hyper-connectedness. The Netsize Guide features: 34 interviews with industry senior executives at leading companies including Blyk, Coca-Cola, Facebook, Fox Mobile Group, Greystripe, MCN, Nokia, Sony BMG, YouTube, and Zed, to name a few. Exclusive results from a worldwide survey of more than 800 mobile communications industry professionals from 80 countries. Mobile telecommunications data covering 39 countries, and including the market value of mobile content and third-party offers available for services such as mobile messaging, mobile entertainment and mobile payment.