Today, it seems everyone—from multinational corporations to your kid’s second-grade teacher—has a blog. They all have one, in part, because they have information they want to share with others—from customers and clients to neighbors and parents. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, you’ll learn how to:

* Set up your account and work with blog-specific settings.
* Customize your blog to fit your personal or business needs.
* Manage your site with TypePad’s Dashboard.
* Monitor and make sense of traffic.
* Work with pages and—of course—publish your posts.
* Deal with comments, manage trackbacks, and handle comment spam.
* Find a stock theme—or customize one yourself.
* Work with images and photos.