Cost cutting is an issue for every manager and executive at every level in every company, large or small, public or private. Cut Costs Not Corners outlines practical steps to make cost cutting a permanent business strategy rather than a one-time measure. It covers strategic and tactical cost-cutting options such as analyzing space needs, buying technology for less, selling off redundant assets, reducing credit risk, reviewing distribution methods, sourcing new suppliers or consolidating existing ones, advertising for less, changing the route to market, travel and utility savings, minimizing finance and tax costs, crisis measures, keeping budgets rolling, and using a daily cash flow model. It helps readers realize how costs are incurred, which costs are good, which we should have more of and which are rather less desirable and should be discouraged or even eliminated.