There's been plenty of hype about the "netroots," and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including:

* Using the Web to find activism jobs and volunteer opportunities
* Using Google Alerts, RSS feeds, and other tools to stay informed
* Building cause-related web sites - even if you have practically no money or web experience
* Engaging effectively on social networking sites
* Promoting causes, events, or organizations without spamming
* Getting more attention and links for a cause
* Keeping allies informed via email, blogs, text messaging, and Twitter
* Organizing local activists using global media, and using online activism to support on-the-ground work
* Blogging to promote a cause: when it works, and when it's not worth it
* Avoiding the common mistakes e-activists make