The tastes, soul and perception of life of the human being are open to an infinite set of demands. The
active lifestyle of the 20th century has revealed the requirement for mobile communication systems. In
our era, the Internet is considered one of the most important benefits of technology and it has provided
very significant means in terms of reaching individuals, corporate communication and information since
the very first time that it took its part on the new global order and the internet network has expanded
continuously finally reaching to a level that provides the opportunity of unlimited access to almost any
part of the world. In the last twenty years, when internet and information technologies have developed,
serious changes and developments have occurred with regard to the circulation of information in the
world. As a result, internet created the base for information that would expose wider systems than internet
itself.
Through successive developments related with information technologies; many, once upon a time,
imaginary instruments and devices have now gained dominant status that affect our entire lives and time.
Among them, the most important instrument portable by a person is the mobile phone. The human being
began to use this mobile environment of communication at any time, location and under any conditions.
This phenomenon has caused certain genuine behavioral changes on societies. So, communication networks
have turned into elements that strongly influence the human life.
Two systems come forth when mobile devices, which evolved in different ways based on the technological
aspect, are evaluated according to the communication networks where they are used. One
of these two systems is the Internet and the other one is the mobile phone. The mobile telephone and
Internet are gradually turning into developing and interlocking elements.
The use of these systems especially in the business management and marketing issues, which are open
to development, not only causes the further development of the systems but also serious changes and
developments in marketing and business management approaches that are fed from these systems.
Quite naturally, both positive and negative consequences have arisen in communication due to both
personal and corporate use. These consequences are as important for the user as they are for the system.
Societies are deeply influenced from communication values that guide the social life and seriously affect
the life frame.
In our era, internet and mobile instruments are the most important components of the communication,
entertainment and information systems’ industries. Manual machine operated-based industries
have also changed as a result of electronic computers transforming into more machinery and instruments
that provide faster and better means of industry, management and marketing in a more suitable
manner in response to demands. There is a correlation between the appearance of special demands and
the development of machines that employ the new technology. It is possible to assign multi-functions
to devices and machinery with high technology. According to Bayne (2002, p. 12), mobile instruments
are the electronic devices that are owned and used by personal and professional users.