How IT Can Drive Immense Business Value by “Going Green”



* For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen
* Timely help for companies facing rising energy costs, new government rules, and growing public concern
* Powerful new insights from IBM’s breakthrough $1 billion green computing initiative



Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving IT’s environmental performance.



Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, you’ll discover energy-saving opportunities—from virtualization and consolidation to cloud and grid computing—and solutions that will improve business flexibility as they reduce environmental impa