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| Innovation Passport: The IBM First-of-a-Kind Journey from Research to Realitydate: 28 февраля 2010 / author: izograv / views: 371 / comments: 0 Innovation Passport: The IBM First-of-a-Kind Journey from Research to Reality by Mary Jo Frederich and Peter Andrews Get Inside IBM’s Breakthrough FOAK Program for Delivering Profitable Innovation! * Learn from one of the world’s most successful innovation initiatives * Align researchers, clients, and partners behind innovation that matters * Get the right innovations to market fast How can you promote innovation that delivers real, profitable business value–again and again, year after year? For 14 years, IBM’s FOAK program has done just that. In Innovation Passport, FOAK’s leaders share the powerful lessons they’ve learned. Through actual project examples, you’ll discover how to craft more effective processes for making innovation happen...encourage collaboration...manage innovation portfolios...protect intellectual property...and systematically improve the chances of marketplace adoption. Whatever your role in innovation, this book will help you do it better, faster, and more profitably.
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