A quick-hit sales guide for harnessing the power of the written word

The salesperson's best tool for establishing credibility at the initial point of contact is the sales letter. Most high-energy salespeople and entrepreneurs, though, are more comfortable on the phone than behind the keyboard. Help has arrived with Winning Sales Letters--From Prospect to Close.

Designed to provide maximum information in minimum space, this collection of tips and techniques aids readers in crafting letters, emails,and text messages sure to give them an advantage over the competition. Readers will learn how to use persuasive language, bring a message to life, and keep their writing smart, professional, and engaging.