“While the press is talking constantly about the death of advertising, here is a book
that will help students and practitioners alike realize it is far from true. Indeed,
advertising is in rude health. The opportunities that modern technology affords
agencies and clients are making creative possibilities endless and commercial success
reachable. If you need great examples of how direct, digital, events, product, TV,
print and mobile campaigns have worked to help clients grow their businesses, then
Ads to Icons is a reference book you should have close to hand.”
Elliot Moss, Managing Director, Leagas Delaney London