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Managing Across Cultures

date: 10 ноября 2009 / author: izograv / views: 629 / comments: 0

Managing Across Cultures by Susan C. Schneider and Jean-Louis Barsoux



MBA and executive International Management; MBA and executive International Business; MBA/postgraduate modules in cross-cultural management, intercultural communication or intercultural management; undergraduate and postgraduate degree programs in international business or management. This very accessible book draws upon a broad and growing literature on culture and management to discover national differences in management practice. It clearly relates cultural differences to daily business practice by using many and varied examples. Diverse range of topics covered, from structure and strategy to social responsibility and ethics.

As more and more companies have a global reach, managing cultural differences is increasingly a part of every job. This book demonstrates how culture affects management practice, from organizational structure to strategy and human resource management. Drawing upon evidence from the authors' research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries. As well as providing an insight into other cultures, it also provides readers with an increased awareness of their own culture.

The second edition of this book, expands the discussion of the impact of culture on effective management and on utilizing differences to create competitive advantage. Using tools of observation, questioning and interpretation, the book challenges assumptions and encourages critical reflection on the influences of culture in business.

Managing Across Cultures will appeal both to managers and executives working in an international business environment, as well as to students on a growing number of MBA and other undergraduate, postgraduate and post-experience courses.
Key features

* New and updated case studies and examples interspersed throughout the chapters
* Strong theoretical foundations are linked to highly practical application
* Expanded coverage of geographical perspectives and 'virtual teams'
* Improved design, layout and 'sign-posting' of content




 

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