Strategy is about creating and delivering the future.
It is about leading your team or your organization
to a future in which you are able to compete more
effectively and to achieve prosperity and sustainability.
The skills of strategic management are applicable
to those leading a team or planning the direction
of any size of organization in all sectors—private,
public, and voluntary.
Strategic Management is for those taking, or
wanting to take, their first steps to developing
and implementing strategic changes. It gives you the
tools you need to make effective strategic decisions,
by helping you analyze your organization and the
world it operates in, plan your strategic approach,
and implement the changes. It provides insight into
how to gain a competitive advantage, which is at the
heart of good strategy.
The most important aim of this book, however, is to
encourage you to think strategically and develop your
powers of strategic thinking so that they become
second nature. Strategic management is easier than
many suggest, yet not all managers take the time to
master it. If you do develop the ability to think
strategically and learn the skills needed for strategic
management, you will make yourself a valuable asset
to your organization.