This book will take you beyond the basics of Blogger, helping you take full advantage of the rich and powerful features of Blogger to transform your blog into a fresh and state-of-the-art blog as quickly and painlessly as possible. The book is aimed at current users of the Blogger platform who want to get the most out of Blogger and people who use a different blogging platform and are planning on switching to Blogger. Blog owners who promote their own services, expertise, and products, and want to increase their blog's success by pushing the limits of what Blogger can do will get the most out of this book. The book doesn't require any specific knowledge of Blogger or the related technologies: RSS, CSS, HTML, and XML. Everything you need to know to grow beyond the basics is covered in this book. The companion website to this book (http://bloggerbeefedup.blogspot.com) includes free resource images and content.