By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:

* Craft an online marketing plan, set site goals, and define your market
* Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
* Use e-mail marketing effectively and spread the word via e-newsletters
* Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
* Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
* Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
* Take advantage of search engines where you can submit your site for free
* Encourage visitors to come back and find subscribers for your online newsletter

Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

The Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!

* Prepare your plan — set goals, define your market, know why people buy, and craft an online marketing plan
* Draw them in — learn what makes an effective online storefront and what your site must offer to encourage shoppers
* Direct mail, 21st Century style — use e-mail marketing effectively and spread the word via e-newsletters
* Improve search engine rankings — optimize your site and search terms with best practices and online tools
* Be a smart shopper — develop a pay-per-click and banner ad strategy that ensures you get your money's worth
* Keep it legal — safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
* Tease 'em with technology — entice customers with video, blogs, Webinars, podcasts, or widgets on your site
* Analyze — track site activity with Web analytics, interpret sales statistics, and determine where problems originate

Open the book and find:

* Search engines where you can submit your site for free
* Great ways to encourage visitors to come back
* A glossary of terms you should know
* Sites that help you research your market
* Secrets for attracting attention and keeping visitors interested
* Ten free ways to market your site
* Ways to gain subscribers for your online newsletter
* Tips for generating leads