The focus of High Performance Multimedia is on the ever expanding European e-content industry. Production, aggregation and distribution of that content are the starting points to any future development towards a flourishing industry sector of the third millennium. Nevertheless, in addition to the diffusion of knowledge throughout the industry, digitalisation has completely changed the structure of the content business through the dissociation of content and media channel. This movement creates problems in the process of the business. Highest technological demands in time and money are limiting the size of e-content enterprises today. In contrast, its distribution is still being dominated by broadcasters and telecom providers that skim the biggest part of the profits. However, possibilities do arise when analyzing the industry of e-content. The European e-content market will be able to play a major role in the future by including all relevant players and their abilities. The challenge during the next years will be to stop the concentration on high-end technology and to create new adequate e-content services providing added value to everyone in Europe.