All the concepts in the book are explained in a simple, easy to understand, step-by-step manner. There are plenty of examples and images used in this book, with the images properly explained. Written with a friendly and engaging approach, this Packt Beginner's guide is designed to be placed alongside the computer as your guide and mentor to create attractive web page animations using jQuery. This book is written for web designers and front-end developers who already have good knowledge of HTML and CSS, and some experience with jQuery. If you want to learn how to animate the user interface of your web applications with jQuery, then this book is for you.